YouTube - Feature Redesign
"Watch Later" & "Playlist" Features Redesign for Better Experience of Assorting & Managing Saved Videos
Company & Platform: YouTube
Scope: UX Research, Problem Framing, Concept Development, UX Design, Interaction Design, UI System Design, High-fidelity Clickable Prototypes
UX Methods: User Review Analysis, Personas, User Flow Analysis, Design Charrettes, Heuristic Evaluation (AB Test),
Duration: 1 week
The Context
The Application
YouTube is an American online video sharing and social media platform. It is rated as the most popular free app on iPad. Therefore, I believe YouTube is a nice platform for me to find state-of-the-art potential in the internet video hosting service industry.
The Features
Watch Later and Playlists are two of the main features that youtube provides in their primary function - Watch and Subscribe.
However, from both the real-life feedback of the people I know and the app store user reviews, I found people reporting having unsatisfied experience with these two features.
However, from both the real-life feedback of the people I know and the app store user reviews, I found people reporting having unsatisfied experience with these two features.
Design Environment
System: iOS Device: iPad Pro (11-inch) Dimension: 1194 x 843 Appearance: Light Mode
The Outcome
Project File
